Baked in Jacksonville, Florida  ·  Mawmaw’s recipe, unchanged  ·  Opening soon — join the list
Portrait of Nana

Our Story

Mawmaw taught Nana.
Nana taught us.

Nana was born in Memphis in 1955, into a kitchen that ran on a schedule nobody wrote down. Her mother — Mawmaw to everyone who ever met her — made yeast rolls the way other people breathe.

There was no recipe card. There was a bowl, a hand, and a woman who could tell by the feel of the dough whether the kitchen was too cold. If you wanted to learn it you showed up on Saturday and you watched, and after enough Saturdays your hands knew it too. That is how Nana learned, and it is the only way anyone has ever learned it since.

Forty years in Jacksonville

She came to Jacksonville more than forty years ago and brought the whole Memphis kitchen with her — the cast iron, the Saturday, the refusal to measure. North Florida changed a lot about her life. It never changed the rolls.

What did change is how many people ended up eating them. Holidays. Church. Neighbors. New babies. Funerals. Every time somebody in the family moved into a new house, a skillet of these showed up on the counter. For four decades the answer to “what should I bring” has been the same in this family, and it has never once been wrong.

Why we are doing this now

Because Nana is seventy, and because we counted how many people have asked her to sell these — and then we stopped counting. Because a recipe that only exists in one person’s hands is one bad day away from being gone. And because it turns out that the thing everybody begs you for is, in fact, a business.

So we are writing it down. Not to change it — to keep it. The buns are first. The gumbo roux and the Sunday gravy are coming. Everything will be made the way Mawmaw made it, or it will not be made at all.

“Come over Saturday. I’ll show you.”

— What Mawmaw said. What Nana still says.